Arara is a Copenhagen-based Amazon consultancy helping brands build profitable and scalable revenue channels on Amazon.

We work with e-commerce, D2C, and B2B companies to launch, structure, and grow their Amazon business, from initial market entry to full-scale international expansion.

Today, we support a portfolio of brands representing more than 1 billion DKK in annual Amazon revenue and over 100 million DKK in ad spend, giving us deep, hands-on insight into what drives performance at scale.

Unlike traditional agencies, we don’t focus on vanity metrics or short-term revenue spikes. Our approach is built around profitability, long-term scalability, and strong operational foundations.

We support brands across the entire Amazon journey, including:
• Market entry & expansion 
• Account setup, structure & compliance
• Listing optimization & keyword strategy
• Advertising (PPC & DSP) & performance scaling
• Logistics & operational setup (FBA/FBM)
• Ongoing management & growth strategy

We work closely with a limited number of partners, acting as an extension of their team, combining hands-on execution with strategic direction.

Based in Copenhagen, we help brands use Amazon as a gateway to international growth, without compromising margins or brand positioning.

Building profitable growth on Amazon.

arara

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