Bruce Bookbinder

Technical Product Marketing Manager at Aras

Bruce Bookbinder is a seasoned professional with extensive experience in technical product marketing and IT leadership. Currently serving as the Technical Product Marketing Manager at Aras Corporation since April 2019, Bruce focuses on developing marketing strategies for technical aspects of the Aras Innovator platform, specifically in Cloud and SaaS products, managed services, security, DevOps, and application development. Prior to this role, Bruce held various positions at GE Power, including Enterprise PLM and PLM/ERP Integration Strategy and Master Data Management Leader. Bruce's professional journey also includes significant contributions at Avon as IT Director, managing relationships with senior management in marketing and overseeing the strategy for new product development systems. Earlier experience includes project management and business analysis roles at Reader's Digest Association, Control Data Corporation, and Kidder Peabody. Bruce holds a Master's degree in Computer Science from Pace University and a Bachelor's degree in Computer Science with a minor in English from the University at Albany.

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