Dhruv Madhok

Dhruv Madhok is a seasoned entrepreneur and marketing professional with extensive experience in building innovative businesses and driving digital strategies. As Co-Founder of Arata since January 2019, Dhruv has led initiatives focused on consumer marketplace solutions. Prior to this, Dhruv served as Marketing Head at Bird Apps, where strategic development aligned with the organization’s innovation goals. Dhruv held the position of Head of Digital Initiatives and Alliances at PVR Limited, emphasizing technology-driven revenue streams and social media strategy. Experience also includes co-founding Snacket Technologies, which was acqui-hired by PVR Cinemas, and gaining foundational knowledge at KPMG in advisory roles. Educational qualifications encompass a B.Sc. in Business Administration from USC Marshall School of Business and an exchange program at The London School of Economics. Additionally, Dhruv is recognized as the youngest Board Member of the Change Advisory Board.