Sofia Mikrute Ribeiro Varéa

Sofia Mikrute Ribeiro Varéa has a long and varied work experience. In 2011, they were an intern reporter at Abril, where they were responsible for suggesting stories, writing reports, customer service, and revision. In 2013, they co-founded Four Ideas, where they found where the client had communication problems and solved them by planning the best communication strategy. From 2014 to 2015, they worked at RBM Solutions LTDA as a Marketing Coordinator, where they were responsible for coordinating digital content and applying SEO techniques. From 2015 to 2017, they worked at Folha de Londrina as a Special Projects and Branded Content Coordinator and a Branded Content Strategist, where they were responsible for coordinating strategies and special projects and developing branded content. From 2017 to 2020, they worked at Netdeal as a Content Strategist. From 2020 to 2021, they worked at CEOPET as a Marketing Manager, where they managed a team and stakeholders on developing on and offline material. Since 2021, they have been working at Loja Ciranda Virtual as a Digital Marketing Specialist, where they are responsible for developing digital marketing with the goal to increase online sales and social media engagement. Sofia is also currently working at Arbo as a Product Marketing Analyst since 2022.

Sofia Mikrute Ribeiro Varéa completed their high school education at Escola Nova Escola from 2006 to 2008. Sofia then attended Cultura Inglesa from 2003 to 2005, where they achieved the Nível - Mac 2 degree. From 2009 to 2013, Sofia attended Universidade Metodista de São Paulo, where they obtained a degree in Journalism. In 2014 and 2015, they studied at Universidade Presbiteriana Mackenzie, where they achieved a Post graduation in Marketing and Integrated Communication. Most recently, in 2019, Sofia attended Insper Instituto de Ensino e Pesquisa, where they completed short courses in Sales Management.