Fredrik Holmén is an experienced digital marketing and business development professional currently serving as a Partner at Eidra, where the focus is on enhancing clients' digital marketing capabilities for growth and data-driven results since January 2020. In addition, Fredrik leads Customer Acquisition and Experience at NORNORM, a subscription-based furnishing model aimed at improving workspaces sustainably, and holds multiple investor positions, including at Cuviva AB, Supply Clinic, and Recycla.se. Previously, Fredrik was CEO of Keybroker, where digital business acceleration was a core mission, and Feedeo, which provided automated advertising solutions for online merchants. Fredrik co-founded Keybroker AB and served as CTO from 2006 to 2012, and worked at Accenture in supply chain management from 1998 to 2006. Fredrik holds an MSc in Mechanical Engineering & Industrial Economics from Lund University.
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