Laurence Michelena

Laurence Michelena is a seasoned professional in communication and brand strategy, currently serving as the Directrice de la communication et de l'information at Fondation ARC pour la recherche sur le cancer since January 2020. Michelena has a strong background in developing brand strategies, managing corporate press relations, and creating impactful content, as demonstrated through initiatives like the "Têtes Chercheuses" program and the exhibition "Les Magnifiques." Prior roles include Directrice de la communication at Adie, where brand identity was revitalized, and Manager/Directrice de clientèle at Burson-Marsteller, providing strategic communication support to various industries. With earlier experience in project development at GSK and Sanofi, coupled with robust academic credentials in Marketing, Communication, and Industrial Pharmacy from ESCP Business School and Université Victor Segalen Bordeaux 2, Michelena brings a rich expertise in enhancing visibility and reputation for institutions in the health sector and beyond.