Hugo Fuentes

Hugo Fuentes currently serves as Director de Marketing at Corporación Lindley S.A. since February 2012, where responsibilities include designing and executing marketing strategies through category and channel development, as well as pricing and trade marketing strategies. Prior to this role, Hugo held various positions at British American Tobacco from April 2004 to March 2012, including Gerente de Desarrollo de Mercado and Supply Chain Manager - GTR Americas, focusing on the Duty Free segment in the Americas. Earlier experience includes roles at Coca-Cola as Senior Brand Manager for Inca-Kola and Coca-Cola, and at Unilever as Category Manager for Personal Care after progressing from a trainee marketing role. Hugo Fuentes holds an Economista degree from Universidad Católica Santa María in Arequipa, Peru, earned between 1989 and 1993.