Arcadia
Frances Garcia Babbington is an experienced marketing professional currently serving as the Director of Marketing at Arcadia, focusing on marketing strategies and product management in the architectural products industry. Frances previously held the position of Director, Product Marketing and Strategy at eSalon, where leadership was provided for product marketing across multiple consumer segments and special projects. Prior roles include Senior Brand Manager at eSalon, Global Brand Manager at MGA Entertainment, and Sr Associate Brand Manager at Pharmavite, among others, showcasing expertise in brand management, product launches, and marketing strategy development across various sectors. Frances holds an MBA from The Ohio State University Fisher College of Business and has furthered education through programs at the University of Cape Town, Case Western Reserve University, and The Wharton School.
Arcadia
Arcadia is a leading single source supplier of architectural building products, including curtain wall, storefront, entrance, window and interior framing. Arcadia's architectural business development team maintains products that comply with the Leadership in Energy and Environmental Design (LEED) for Core & Shell Rating System. Arcadia is also supporting the fast-growing trend toward Building Information Modeling technology by making BIM models of its products available for building design and construction teams. Arcadia’s passion developed 80 years ago to provide the architectural community a source to assist the preparation of both clearer drawings and project specifications. The type of knowledge, experience and passion that Arcadia embodies serves as the framework for their commitment and service to the design community. Arcadia offers a considerable source of expertise in architectural glazing systems, and can design custom solutions that will help you to realize your most challenging concepts. Arcadia's expertise will bring value that will be recognized through increased efficiencies for your staff, reduced liability for your company with potential construction costs savings and a better end product for your clients.