Adriana Phillips-Guzman

Adriana Phillips-Guzman has a diverse and extensive work experience in various design and leadership roles. Adriana is currently serving as the Director of Product Design at Arcadia, where they oversee experience strategy, user research, and UI/UX design. Adriana has established herself as an inclusive leader and strong user advocate in this role.

Prior to Arcadia, Adriana worked as the Senior Design Manager at Coursera, leading projects on the Native Apps team. Adriana played a key role in defining the vision for the native apps, mentoring junior team members, and developing design guidelines and best practices.

Adriana also has experience at Wayfair as a Senior Product Design Manager, where they led the vision and strategy for various projects. Adriana supported the hiring and growth of design talent and focused on elevating the team's craft.

Before that, Adriana worked at VML, a global digital advertising agency, as a Senior Experience Designer. Adriana led UX and strategy for clients such as Ford and Sprint, and gained valuable stakeholder management and leadership skills.

In addition, Adriana has experience as a User Researcher and Designer at The University of Kansas, where they were responsible for conducting user-centered design research and usability testing.

Adriana also worked as an Associate Professor in Graphic Design and Design Lab Director at Universidad Autonoma del Caribe, where they led a team in creating the university's brand and identity materials. Adriana also taught design-related courses and organized design thinking workshops.

Earlier in their career, Adriana was an Associate Professor in Graphic Design at Universidad Jorge Tadeo Lozano, where they developed course materials, supported adjunct professors, conducted research, and taught various design courses.

Adriana started their career as an Art Director at Diario El Universal Cartagena, where they redesigned the creation process and fostered teamwork.

Lastly, Adriana served as a Creative Director at AGENCIA GUIDOULLOA, where they taught design thinking, managed projects, and ensured client satisfaction.

Overall, Adriana Phillips-Guzman has a wealth of experience in design, leadership, user research, and teaching, making their a well-rounded and accomplished professional.

Adriana Phillips-Guzman has a Master of Arts (M.A.) degree in Design Management from The University of Kansas, which they obtained from 2011 to 2013. Prior to that, they received a Specialist degree in Marketing/Marketing Management, General from Universidad Jorge Tadeo Lozano between 2009 and 2011. Adriana also holds a Bachelor's degree in Graphic Designer from the same university, which they attained from 2000 to 2005. In addition to their formal education, Adriana has acquired certifications, including "500 Mentorship Minutes" from adplist.org in 2023, "Sheryl Sandberg and Adam Grant on Option B: Building Resilience" from LinkedIn in 2021, and "Graduate Writing" from The University of Kansas.