Beatriz López García

Beatriz López García is a seasoned digital marketing professional with extensive experience in paid media management and digital advertising. Currently serving as Senior Paid Media Manager at Arcalea since July 2020, Beatriz focuses on data analytics and operational support for client campaigns. Previously, as a Senior Account Manager in the AdOps department at seedtag, responsibilities included coordinating in-image advertising campaigns, optimizing campaign performance, and mentoring team members. Beatriz gained initial experience as an intern at Kantar Health, supporting research executives in data collection and analysis. Beatriz holds a Master's degree in Marketing Analysis from DePaul University and an E-2 in Business Administration from Universidad Pontificia Comillas, along with participation in an Erasmus exchange program at Strathclyde Business School.