Benoit Coucke is currently the Deputy Managing Director at Arcane, having joined the company in 2025. Previously, they held the position of VP Paid Media at Jellyfish from 2023 to 2025 and served in various leadership roles within Jellyfish from 2015 to 2017, including Trading Team Leader and Senior Director of Display & Programmatic. Benoit also has experience as a CRM & Loyalty Manager at Etoile Media and as a Marketing & Loyalty Manager at CoachClub. Their early career included a role as Key Account Manager at Orange Business Services from 2009 to 2011.
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