Arçelik Hitachi Home Appliances
Kerem Utku Sabuncu is a seasoned marketing professional with extensive experience in brand management and marketing strategy, currently serving as the Global Brand Manager at Arçelik Hitachi Home Appliances since July 2021. Prior to this role, Kerem held the position of Global Marketing Specialist at Beko Global, focusing on brand marketing for cooling products. Experience includes working as an Assistant Brand Manager at Unilever in the Home&Hygiene category and as a Supply Planning Specialist. Kerem initiated a career in marketing with an internship at L'Oréal and has also gained project management experience with Siemens. Academic qualifications include a Bachelor’s Degree in Tourism Management from Boğaziçi University and an Engineer’s Degree in Industrial Engineering from Istanbul Technical University, as well as a summer course in International Marketing from Harvard University.
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Arçelik Hitachi Home Appliances
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.