Arçelik Hitachi Home Appliances
Peter Ni has a diverse background in marketing, with experience ranging from copywriting to account management and director roles. Their expertise lies in digital marketing, media strategy, content marketing, and business development. With a Master's degree in advertising and marketing, Peter Ni has a strong foundation in the field and a proven track record of strategic thinking and campaign execution.
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Arçelik Hitachi Home Appliances
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.