Arçelik Hitachi Home Appliances
Zafer Ustuner has an extensive background in management, with experience in international sales, industrial products, and regional leadership. Currently serving as the Chief Commercial Officer for Asia-Pacific at Arçelik Global, Zafer has previously held CEO positions at Arçelik Hitachi Home Appliances and Beko Global. With a solid educational foundation from Harvard Business School, Koç University, and Boğaziçi University, Zafer has a strong foundation in electrical engineering and business management.
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Arçelik Hitachi Home Appliances
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.