Eric Krock

Senior Manager, Sales Engineering And Enablement at Arch Systems

Eric Krock has extensive experience in product management, with a focus on developing and launching innovative solutions. Eric has held various leadership positions in prominent companies such as Arch Systems, Arm, LifeMap Solutions Inc., Vistara, Couchsurfing International, 280 Group, Voximate, Zvents, VeriSign, and Kontiki Inc.

In their most recent role as the Senior Product Manager at Arch Systems, Eric established the product function and supported the company's move into manufacturing data mining. Eric defined and delivered the flagship Global KPIs Solution and worked closely with global manufacturers to earn references and renewals. Eric also matured diverse data analytics offerings built on Qlik, Grafana, and batch reports.

Prior to that, as a Senior Product Manager at Arm, Eric grew the IoT partner program, developed new program architecture, and launched new services to increase partner engagement and satisfaction. Eric gathered requirements from IoT partners, revamped the partner program, and developed and launched new features such as Partner Search, Design Wins Registry, Partner Networking Directory, and partner and internal management dashboards.

During their time as the Vice President of Product Management at LifeMap Solutions Inc., Eric developed cloud-based solutions for chronic disease management and clinical research. Eric led customer, market, and competitive research to develop the business model and positioning. Eric also collaborated with Apple and Mount Sinai Health to define and launch the Asthma Health ResearchKit iOS mHealth app.

As the Director of Product Marketing at Vistara, Eric grew and matured the marketing function at a SaaS IT operations management solution provider. Eric led the analyst program, resulting in the company winning the Gartner Cool Vendor Award in 2014. Eric also led web site redesigns to enhance the company's online presence.

At Couchsurfing International, Eric revamped the product management function, shifted the team to Agile methodology, and delivered the company's first iOS and Android apps. Eric defined a migration path for the legacy PHP product to a new Ruby on Rails implementation and launched innovative mobile-first features like map-based search.

Eric also has experience as a Senior Principal Consultant and Trainer at 280 Group, where they created educational materials and training courses in product management. Eric presented introductions to Agile project management and social media marketing at SV Product Camp 2012 and contributed a chapter to the book "42 Rules of Product Management."

As a Co-Founder of Voximate, Eric developed a new SaaS solution for Agile project management and enterprise collaboration. Eric gathered customer requirements, defined the solution, and conducted market, competitive, and pricing analysis against competing solutions.

During their time as the Vice President of Product at Zvents, Eric revamped the product definition and delivery process and launched a new local business listings offering. Eric defined release planning schedules, patch release criteria, feature drop processes, and bug triage criteria to improve product development efficiency.

As the Director of Product Management at VeriSign, Eric defined, delivered, and launched a new enterprise video content delivery network (CDN). Eric developed market segmentation, product requirements document, pricing, and launch collateral for VeriSign Intelligent CDN. Eric coordinated the deployment to eight data centers.

Lastly, as the Director of Product Management at Kontiki Inc., Eric played a crucial role in enabling the company to win major clients, increase revenue, and achieve profitability, resulting in its acquisition by VeriSign. Eric revamped the product lifecycle process, delivered on-time releases, and contributed to closing significant deals.

Overall, Eric Krock's work experience highlights their expertise in product management, their ability to drive innovation, and their track record of achieving successful outcomes for the companies they have worked for.

Eric Krock has a Bachelor of Science degree in Computer Science from Stanford University, as well as a Bachelor of Arts degree in Japanese from the same institution. Additionally, they have obtained several certifications which include: "AI For Everyone" by deeplearning.ai on Coursera, Certified Product Manager by the Association of International Product Marketing & Management, Certified Scrum Product Owner by Scrum Alliance, AWS Certified Cloud Practitioner in partnership with Alpine Testing Solutions, and Investigators/Research Staff Stage 1 Basic Course by the Collaborative Institutional Training Initiative (CITI Program). There is also an unspecified certification in Pragmatic Marketing for which the obtained month and year are unknown.

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Peers

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Timeline

  • Senior Manager, Sales Engineering And Enablement

    June 1, 2023 - present

  • Senior Product Manager

    October, 2022

  • Head of Product

    June, 2019