John P. Carter

John P. Carter has extensive experience in communications, currently serving as Executive Vice President at Archetype since March 2019, where responsibilities include driving innovative ideas and integrated communications programs. Prior roles include Senior Vice President at Bite Communications, overseeing the New York office and providing strategic communications for tech and consumer clients. John previously led communications at Canary, focusing on public relations and content strategy. Additional experience encompasses positions at EVC Group, Real Chemistry, and SHIFT Communications, where John developed consumer engagement strategies across various industries. With a background in English from Haverford College, John has also contributed as a guest lecturer on social media at NYU's Graduate course in Integrated Marketing.