Keith Troutt

Director, Analytics & Digital Transformation at Archetype Consulting

Keith Troutt serves as the Director of Analytics & Digital Transformation at Archetype Consulting since February 2021. Previously, Troutt held multiple roles at Interstate Batteries from July 2015 to February 2021, including Manager of Sales Planning and Analytics, Market Pricing Manager, Business Intelligence Developer, and Retail Analyst, focusing on leadership, analytics tools development, and process automation. Troutt also worked as a BI Developer/Contractor for Saddle Operating, LLC, evaluating BI platforms and developing dashboards. Additional experience includes pricing optimization at 7-Eleven, leadership in pricing processes at Rheem Manufacturing, and pricing management at Wurth Louis and Company. Early career experience encompassed supervising client services at Bachtelle and Associates. Troutt holds a BA in Psychology from California State University, Long Beach.

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