Catarina Melo

Catarina Melo is a seasoned marketing professional currently serving as the Coordenadora de Comunicação e CRM at Arco Educação, where leadership of a team is focused on optimizing communication strategies across six core brands. Prior to this role, Catarina held multiple positions within Arco, including Coordenadora de Growth Marketing, showcasing strong expertise in customer acquisition and retention. Experience extends to founding CM Consultoria de Marketing and instructing growth marketing at Coderhouse, alongside significant contributions at companies such as DoctorAssistant.ai and Conexa, where achievements included exceptional growth in marketing performance and data analysis. Earlier roles in e-commerce at Americanas S.A. and customer success at Collact provided a foundation in marketing campaign execution and client relations. Catarina's educational background includes an ongoing MBA in Marketing, Branding, and Growth from Pontifícia Universidade Católica do Rio Grande do Sul, complemented by a Bachelor's degree in Environmental Engineering from the Federal University of Ceará.