Cristina Santín

Cristina Santín serves as the Digital Director at ARCO since July 2021, leading a multidisciplinary team to develop digital content and strategies across various industries, including QSR, government, and health. In addition to this role, Cristina has been a Professor at Universidad del Sagrado Corazón since September 2019, where the course "Planning and Strategies for Digital Marketing" is taught. Previously, as Communications Manager for the Financial Oversight & Management Board for Puerto Rico, Cristina played a key role in managing communications to inform the public about the Board's objectives. Additional speaking engagements include presenting at Mujer Emprende Latina on digital entrepreneurship topics. Cristina's experience also encompasses roles at PopuliCom as a Digital Comms Planner and BBDO Puerto Rico as a Digital Content Creator, along with earlier positions in social media management and a solid educational background with an MBA in Computer and Information Systems/E-Commerce from Universidad Politécnica de Puerto Rico and a Bachelor's degree in Advertising and Public Relations from the University of Puerto Rico, Río Piedras.