Yanitza Cristobal

Yanitza Cristobal is an experienced advertising and public relations professional with a robust track record in account management and brand development. Since April 2015, Yanitza has served in multiple roles at ARCO, currently as Account Director, overseeing projects from inception to completion while coordinating with creative and social media teams. Prior to ARCO, Yanitza worked at Dot Communications from January 2009 to April 2015, where responsibilities included managing press releases, media relations, and strategic media planning. Yanitza has partnered with notable accounts such as Diageo and Méndez & Co. Educational qualifications include an MBA in Human Resources Management from Universidad Metropolitana and a Bachelor of Business Administration from Universidad Central de Bayamón.