Lisa Hirst Carnes has been working in the digital marketing industry since 1997. Lisa began their career as an SEO and marketing consultant for AMO: Your Journey To Simplicity\u2122. Lisa also provided SEO consulting for Wonderfile in the same year. In 1998, they co-founded ArcStone - A Full-Service Digital Marketing Agency in Minneapolis, where they served as Chief Operating Officer and VP Marketing.
Lisa Hirst Carnes obtained a BA in Cultural Anthropology from the University of Minnesota between 1987 and 1991. Lisa has also obtained a number of certifications from various institutions, including Insights for Innovation from IDEO in June 2020, Building a Social Listening Program from Semrush in November 2022, a Google Ads Search Certification from Google in August 2022, a Google Ads Video Certification from Google in February 2022, a Google Ads Search Certification from Google in July 2021, a Competitive Analysis and Keyword Research Test from SEMrush in August 2020, a SEMrush Site Audit Exam from SEMrush in July 2020, Google AdWords, Google AdWords Certified Individual, Google Analytics, and WordPress Basics from ArcStone - A Full-Service Digital Marketing Agency in Minneapolis.
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