Ed Carter is an accomplished professional in the field of creative direction and retail marketing, currently serving as the Global Creative Director Retail at Arc'teryx Equipment since April 2025. As Co-Founder and Creative Director of How We Adventure LLC since June 2021, Ed specializes in bespoke design and experiential marketing vehicles. Previously, Ed held several influential positions at Nike from September 2014 to September 2019, including Sr. Director Global Categories Nike Direct Retail Brand Marketing and Sr. Director Global Running Retail Brand, leading significant marketing initiatives and strategies. Ed's earlier experience includes vice presidential roles in visual merchandising at Williams-Sonoma, Inc. and various positions at Burberry. Ed holds a background in fashion merchandising from The Art Institute of Portland.
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