Keen Yim

Keen Yim is an experienced marketing professional currently serving as the APAC Marketing Director at Arc'teryx Equipment since June 2025. Prior to this role, Keen founded Build A Rocket, providing brand marketing consulting for start-up consumer brands from January 2023 to February 2025. Keen held key positions in prominent companies, including Chief Marketing Officer at CASETiFY and Vice President of Brand & Community Asia Pacific at lululemon. Additionally, Keen served as Chief Marketing Officer and Global Vice President of Marketing & Communications at MCM WORLDWIDE. Keen Yim earned a degree from the University of Toronto between January 1996 and January 2000.