Kent Hawkins

Director Trade Marketing North America at Arc'teryx

Kent Hawkins has a diverse work experience spanning multiple industries. Kent has held various marketing and management roles throughout their career. In their most recent position as Senior Channel Marketing Manager, Global at Arc'teryx Equipment, they managed trade marketing for accounts in the Americas and served as a global liaison. Prior to that, they were the Channel Marketing Manager, Americas at the same company, where they developed and implemented comprehensive channel marketing strategies aligned with brand and commercial strategies. Kent also worked as the North America Marketing Manager at Arc'teryx, where they focused on driving retail brand experience and sales within the retail and wholesale channels. Additionally, they worked as a Marketing Advisor at Arya Health, where they provided guidance on developing the company's online presence and establishing them as leaders in the Canadian Health Technology space. Kent also served as an Advisor (Marketing and Brand) at Strongbody Apparel, a Canadian men's athletic clothing company. Before that, they worked as the Canadian Marketing Manager at No Limits Group, a distribution services company. Kent also gained experience at Icebreaker Merino Clothing, initially as the Canadian Marketing Manager and later as the Global Marketing Manager. In these roles, they were responsible for various marketing activities and strategic planning. Kent started their career at allianceone Mobile/Cell Management and Optimization as the National Manager, Business Development, where they helped companies save money on their cellular phone bills. Prior to that, they worked part-time as a Ski Guide and Host at Backside Tours, hosting ski tours for business and student groups. Kent also worked as a Regional Marketing Manager at NEWAD, where they developed and executed field marketing campaigns for various clients. Finally, they served as the Western Canadian Field Marketing Manager at Mosaic Sales Solutions, working with Fortune 500 companies on marketing programs.

Kent Hawkins completed their Bachelor of Commerce degree in Marketing and Management of Information Systems at the University of Calgary from 1997 to 2001. Kent then pursued their Master of Environmental Design degree at the same university from 2004 to 2007.

Links

Timeline

  • Director Trade Marketing North America

    August 1, 2023 - present

  • Senior Channel Marketing Manager, Global

    March, 2019

  • Channel Marketing Manager, Americas

    July, 2016

  • North America, Marketing Manager

    August, 2015

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