Martha M. Garcia

Martha M. Garcia is an accomplished marketing leader with extensive experience in brand communications and strategy. Currently serving as the Director of Global Brand Communications at Arc'teryx Equipment since August 2025, Martha previously held roles as a self-employed Brand Strategist and Fractional Senior Marketing Leader and as Brand Strategy Consultant at Deckers Brands. Other significant positions include Senior Director of Global Marketing at Manduka, Senior Director of Marketing at Parks Project, and Director of Global Brand Creative and Communications at HOKA, where Martha drove successful marketing strategies and storytelling initiatives. Martha's early career includes roles in public relations at Deckers Brands and Chinese Laundry, where impactful communication strategies were developed, leading to significant brand growth and market relevance.