Gillian McCurdy Bsc

Gillian McCurdy BSc (Hons), MSc, PGLTVS is an accomplished marketing professional with over 20 years of experience in consulting and lecturing across various sectors, including leisure, tourism, education, and the arts. Currently serving as the Head of the Department of Marketing at Arden University since August 2021, Gillian also operates as a Marketing Communications Consultant for Gillian McCurdy Marketing, specializing in marketing strategy, branding, digital strategy, and stakeholder engagement. Previous roles include Programme Manager and Senior Lecturer in Digital Marketing at University College Birmingham, Director of Marketing and Digital at the City of Birmingham Symphony Orchestra, and Head of Marketing at Birmingham Museums Trust. Gillian's educational background includes a BSc in Hotel and Catering Management from The Manchester Metropolitan University, an MSc in Tourism Management from Sheffield Hallam University, and a PGLTVS in Adult and Continuing Education and Teaching from the University of Birmingham.