Naira Babayan is an experienced professional in strategic marketing and analysis, currently serving as the Head of the Strategic Marketing Division at Ardshinbank CJSC since March 2013. Previous roles include Head of Strategic Analysis and Planning Unit and Head of Sales and Support Unit at HSBC Bank Armenia CJSC between November 2010 and March 2013, and Sales and Marketing Manager at INSIGHT Internet Marketing Company. Naira's early career features positions as a Branch Representative for HSBC Bank, a Customer Service Agent at "Armenia" International Airports" CJSC, and a Research Assistant and Interpreter at Hiroshima University. Naira holds a Master's degree in Finance and a Bachelor's degree in Economics from Armenian State University of Economics, and has completed several certificates in strategy execution, management essentials, and business analytics from Harvard Business School Online.
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