AREA 23
Belinda Liu has a diverse work experience spanning various industries and roles. Belinda is currently working at Area 23 as the Strategic Planning Director, VP. Prior to that, they worked at 21GRAMS as an Account Director. Belinda also served as a Group Account Supervisor at BGB Group and as a Client Partner at Nitrogen. Belinda has experience in managing accounts, executing promotional initiatives, and driving brand awareness through various marketing tactics. Belinda has worked with clients such as Genentech, AuroMedics, Shire, Johnson & Johnson, Biogen, Pfizer, and Bayer. Before transitioning into the marketing field, Belinda worked at Bristol-Myers Squibb as a Senior Buyer and Business Analyst, where they managed category strategies, conducted market analysis, and developed project materials. Belinda also gained experience in product management during their internship at Forest Laboratories, Inc. and clinical operations at Protalex, Inc.
Belinda Liu holds a Master of Business Administration (MBA) degree in Marketing from Penn State University. Belinda also earned a Bachelor of Science (BS) degree from Penn State University in the field of Science.
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