Celine Lai

Celine Lai is an experienced professional in engagement analytics and customer experience, currently serving as Associate Director of Engagement Analytics at AREA 23, an IPG Health Company, since September 2025. Prior to this, Celine held the position of Customer Experience Manager at BGB Group, where strategic engagement initiatives were developed for a hematology-oncology brand. Previous roles include Associate CX Strategist at EVERSANA INTOUCH, where Celine focused on website and CRM strategy, and Associate Marketing Strategist at Hard Disk Direct, which involved managing social media strategy and market research. Celine has also worked as a Digital Marketing Analyst for Andy Lin Musician, significantly enhancing social media performance, and as Project Manager at VINTECH, where successful ERP/POS systems were implemented for a major pharmacy chain. Furthermore, Celine has experience as a Data Analyst at KPMG Taiwan, specializing in financial crimes analysis. Educational qualifications include a Master of Science in Integrated Marketing from NYU and a Master of Science in Information Management from National Taiwan University.