Jacob Axelrod Johanson is an accomplished marketing professional with extensive experience in brand strategy and strategic planning. Currently serving as VP/D of Strategic Planning at AREA 23, an IPG Health Company, since September 2025, Jacob previously held significant roles as VP of Brand Strategy at Razorfish Health and Director of Brand Strategy at Klick and Razorfish Health. Jacob's career began in account planning and strategy analysis at various firms, including Digitas Health and Siegel+Gale, contributing to comprehensive market research, competitive analysis, and brand positioning. Jacob holds a BS and BA in Marketing and Advertising from Penn State University.
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