Krystina Bishop

Krystina Bishop has extensive experience in strategic planning and brand strategy. Krystina is currently working as VP, Strategic Planning Director at Area 23 since March 2022. Prior to that, they served as VP, Brand Strategy at Klick from December 2021 to March 2022. Krystina previously worked at Area 23 as VP, Strategic Planning Director from November 2019 to December 2021 and as a Strategy Director from April 2018 to November 2019. Before joining Area 23, Krystina held the position of VP, Director of Insights and Planning at Choreo Market Access from May 2016 to March 2018. Krystina also worked as a Manager, Insights and Planning at inVentiv Health Commercial from April 2015 to April 2016 and as a Manager, Strategy, Analytics and Research at Commonground from February 2014 to April 2015. Krystina started their career at PALIO, where they held the roles of Senior Research Analyst from April 2013 to January 2014 and Research Analyst from May 2011 to April 2013.

Krystina Bishop obtained their MBA degree in 2011 from Union College. Prior to that, they completed their undergraduate studies in Management and Business at Skidmore College from 2005 to 2009. There is no information available about their education at the University of Canterbury. In 2017, they obtained a certification in Qualitative Analysis and Reporting from the RIVA Market Research & Training Institute.