We embrace risk in a savvy way and think outside the box. We believe that innovation requires boldness and a willingness to try new and daring things. We believe in learning rather than failing. We encourage our team members to be brave, creative, and to take calculated risks to push the boundaries of what's possible. Boldness allows us to create game-changing TradeTech solutions that have a real and lasting impact on B2B trade.

Curiosity is at the heart of everything we do. We are always looking for new ways to solve problems and create value for our customers. We ask questions, challenge assumptions, and constantly seek to learn and improve. As curiosity is in our DNA, we open ourselves to experimentation, change, and technological innovation.

We believe in treating everyone with respect, including our customers, partners, and colleagues. We value diversity and inclusivity, and we strive to create an environment where everyone feels valued and heard. We believe that respecting each others' ideas and perspectives is crucial to creating innovative and effective solutions for B2B trade. Respect is our core value.

AREA42 improves B2B trade by identifying real trade problems and creating customer-focussed embedded TradeTech solutions that lead to a fluid and risk-savvy trade environment. Together we’re turning ideas into innovative, solutions-driven startups and scaleups that will disrupt the trade industry. GrowKap and Terms.Tech are our working capital solutions. MISSION42 is our TradeTech venture-building studio.



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