Arena Racing Company
Guy Pridie is an accomplished executive with extensive experience in sales and business development within the sports and leisure sectors. Currently serving as the Executive Director at Arena Racing Company since April 2022, Guy has previously held key positions at Cowdray Estate, including Head of Sales and Partnerships and Sales and Business Development Manager, from January 2016 to April 2022. Additionally, Guy was the Head of Sales & Partnerships at Cowdray Park Polo Club Ltd from November 2018 to April 2022, and served as Sales & Account Manager at The Goodwood Group from April 2012 to December 2015. Early career experience includes a role as Regional Sales Account Manager at Mercedes-Benz UK Ltd from April 2008 to March 2012. Guy Pridie is an alumnus of St. John's College, where studies were completed between 1993 and 1998.
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Arena Racing Company
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Arena Racing Company (“ARC”) is the largest racecourse operator in the UK with its racecourses hosting racing on over 300 days a year. ARC is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell,Uttoxeter, Wolverhampton and Worcester.ARC runs three of the five all-weather tracks in the UK offering three different types of surface for horses to run on: Polytrack at Lingfield Park, fibresand at Southwell and the only tapeta racing surface in Europe at Wolverhampton. In 2014 ARC pioneered the first All-Weather Championships which see horses compete throughout the winter for the chance of qualifying for Finals Day on Good Friday at Lingfield Park with a prize fund of over £1 million.