Arena Racing Company
Lauren Bishop is an accomplished SEO Manager with extensive experience in developing and implementing SEO strategies across various sectors, particularly in the racing industry. Currently at Arena Racing Company since January 2023, Lauren focuses on revitalizing organic channels for over 20 racing websites. Previous roles include managing SEO strategies for multiple clients at MMS and serving as both SEO and Analytics Specialist and SEO Executive at Arena Racing Company. Lauren's earlier career includes digital account management at ClickThrough Marketing and client services at The Marketing People (UK) Ltd, complemented by a foundation in business consulting and client liaison roles. With a Bachelor’s degree in Drama and Theatre Studies from the University of Chester, Lauren combines creativity with a strong analytical background in digital marketing.
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Arena Racing Company
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Arena Racing Company (“ARC”) is the largest racecourse operator in the UK with its racecourses hosting racing on over 300 days a year. ARC is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell,Uttoxeter, Wolverhampton and Worcester.ARC runs three of the five all-weather tracks in the UK offering three different types of surface for horses to run on: Polytrack at Lingfield Park, fibresand at Southwell and the only tapeta racing surface in Europe at Wolverhampton. In 2014 ARC pioneered the first All-Weather Championships which see horses compete throughout the winter for the chance of qualifying for Finals Day on Good Friday at Lingfield Park with a prize fund of over £1 million.