Laura Prodanov is the Coordinator of E-commerce at Schutz USA, utilizing a robust academic background in Fashion, Creative Industries, and Digital Platforms. Previously, Laura contributed to various roles in content production and marketing, including at Grupo Sinos and WT.AG, and held positions in e-commerce marketing at Converse and Arezzo&Co. As an entrepreneur, Laura founded a startup focused on vegan and recycled materials, while also engaging in doctoral research on digital platforms and women's entrepreneurship in fashion. Laura's extensive experience encompasses strategy development, KPI analysis, and CRM support within the digital marketing landscape.
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