Ricardo Aguilar

Ricardo Aguilar has a strong background in marketing and digital media. Ricardo started their career in 2006 as a CONSULTOR E-MARKETING at YAGÉ evolución digital, where they developed and implemented marketing strategies for clients and managed interactive media planning and purchasing. From 2008 to 2010, they worked as a Director Digital at MindShare, focusing on brand positioning and customer loyalty in digital media. In 2011, they joined Ariadna Communications Group as a Senior VP Managing Director for Ecuador and Peru, responsible for overseeing marketing, sales, and strategic planning. In 2018, they became the CEO of Ecuador for Dentsu Aegis Network, where they led the development of the company's digital communication strategy.

Ricardo Aguilar has a diverse education history. Ricardo completed a Posgrado en Marketing Digital at Universitat de Barcelona. Additionally, they hold a degree in Ingeniero Comercial con Mención en Marketing from Pontificia Universidad Católica del Ecuador. Prior to that, they earned a degree in Ingeniería with a specialization in Administración y Gestión de Empresas con Mención en Marketing, also from Pontificia Universidad Católica del Ecuador.