Kate McDonald, MBA

Kate McDonald, MBA has an extensive background in marketing. Kate has held marketing roles at AristaMD (2021), Eagle Telemedicine (2020), Jackson and Coker (2018), Iconic Orange/Digital Media Nation (2016), KaVo Kerr Group (2015), Syncron (2013), CoreLogic (2009), Teletrack, Inc (CoreLogic) (2004), PCDI (2004), and DataLux (2002). At Eagle Telemedicine, they established an internal marketing team that increased hospital lead generation by 292%, built tiered sales segmentation that increased win rates by 45%, and supervised the creation of more than 150 unique pieces of content across 14 healthcare specialties. At Jackson and Coker, they led the marketing team in rapid project roll-out, segmented psychiatry prospects, and generated three healthcare systems leads/sales with a customer lifetime value (CLV) exceeding $10M. At Iconic Orange/Digital Media Nation, they developed a brand strategy for a mid-sized health technology company and spearheaded research and deployment plans to drive aggressive growth for multiple clients. At KaVo Kerr Group, they managed a $1.4M monthly budget for creative development, events, and media buys for a $150M+ business unit. At Syncron, they developed and executed a global marketing strategy and launched an updated website with industry-specific messaging. At CoreLogic, they reduced monthly expenses by 26% and increased monthly lead generation by 18%. At Teletrack, Inc (CoreLogic), they supported development/execution of strategic marketing initiatives for rollout of new products and business expansion to the United Kingdom. At PCDI, they booked $1M+ of online consumer advertising per month. At DataLux, they managed a portfolio of specialty electronic equipment and designed and implemented a go-to-market strategy.

Kate McDonald holds an MBA from Georgia State University - J. Mack Robinson College of Business, which they obtained in 2009. Kate also holds a BA in Communications from George Mason University, which they obtained in 1999. In addition, they have obtained an Inbound Certification from HubSpot, which they obtained in October 2016.