Alistair Bach

Alistair Bach is a seasoned marketing professional with extensive experience in various roles across multiple companies. Since June 2017, Alistair has served as the Marketing Manager for Ariston Thermo Group in South Africa, focusing on a comprehensive marketing strategy that includes trade marketing, branding, and communications. Prior to this, Alistair was the Manager of Marketing at Electrolux, overseeing major appliance marketing activities. Alistair also held the position of Senior Project and Business Development Specialist at Samplex Africa, where responsibilities included client relationship management and business development. Earlier career stages included roles such as TV Product Manager at Samsung South Africa, managing product lifecycle and marketing strategies, and positions with Y-Knot Solutions and Vernalis. Alistair's educational background includes a Certificate in Strategic Marketing from GIBS Business School and a degree in Holistic Massage from Clare Maxwell-Hudson School of Massage.