Joakim Gustafsson

Joakim Gustafsson currently serves as the Head of Marketing Operations at Aritco, leading a team responsible for digital marketing, content marketing, and experience marketing since August 2019. Previously, Joakim was a Digital & Experience Marketing Manager at Aritco, focusing on global marketing initiatives. As the owner and consultant at YOAGO since September 2017, Joakim specializes in digital marketing and e-commerce. Joakim's extensive experience at SEB from July 1998 to August 2019 includes roles such as Senior Project Manager for Brand & Strategic Marketing, where strategic sponsorship and event projects were developed, and Marketing Project Manager for various divisions, including Corporates & Institutions and Retail Banking. Earlier, Joakim worked as Sales Team Manager at Sesam Telefonbanken and Deputy Private Market Manager at OP Financial Group, responsible for diverse marketing activities. Joakim holds an MSc in International Business Administration and Economics from Linnaeus University and has further education from Kristianstad University and Holavedsskolan.