Alexandra Higgins is a seasoned professional with extensive experience in product catalog management and marketing operations at Aritzia since August 2011, currently serving as Senior Director, Product Catalogue. In this role, Alexandra plays a crucial part in the Marketing Leadership Team, driving online sales through strategic planning and management of the eCommerce catalogue. Alexandra's career progression at Aritzia includes roles as Director and Senior Manager of Product Catalogue, where key contributions involved developing strategic approaches, establishing KPIs, and ensuring business continuity during the pandemic. Prior to Aritzia, Alexandra held positions at MAC Cosmetics and School Specialty, and served as a member of the UBC Board of Governors. Alexandra holds a Bachelor of Arts in Psychology from The University of British Columbia.
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