Luiz Geraldo is a seasoned professional with extensive experience in planning and merchandising within various industries. Currently serving as the Director of Planning - Raw Materials at Aritzia since March 2025, Luiz previously held key roles at Vessi as Director of Merchandising and Manager of Supply and Demand Planning, and at Arc'teryx Equipment as a Demand Planner. Noteworthy accomplishments include developing strategic business plans and optimizing processes at Complex Biotech Discovery Ventures, industry planning for South America at Ford Motor Company, and consulting for major Brazilian companies at Deloitte Brasil. Luiz's academic credentials include an MBA from UBC Sauder School of Business and a Bachelor of Engineering in Industrial Engineering.
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