Tracy Carvalho

Tracy Carvalho is a seasoned professional in digital analytics with extensive experience in managing analytics teams and delivering data solutions. Currently serving as a Senior Manager at Aritzia since January 2020, Tracy leads a team that provides insights and analytical tools to over 100 stakeholders, fostering a data-driven culture through the implementation of self-service tools like Google Analytics and Tableau. Prior roles include multiple positions at Sonnet Insurance Company, where Tracy contributed to business analytics and data science initiatives that enhanced profitability and efficiency across various departments. With a strong educational background, including a Master’s degree in Management Analytics from Smith School of Business at Queen's University and a BA in Financial Mathematics from Wilfrid Laurier University, Tracy has developed a deep expertise in analytics methodologies, machine learning, and stakeholder training.