Catherine Massa

Catherine Massa has a diverse work experience spanning multiple industries and roles. Catherine is currently working as a Demand Generation Program Manager at Arizent, where they are responsible for managing campaigns for various clients and promoting them on different publications. Catherine educates clients on demand generation products and services and provides consultative services on program execution. Catherine also monitors program registrations and performance to strategize tactics for optimal results and communicates success metrics to clients.

Prior to Arizent, Catherine worked as a Broadcast Buyer and an Associate Direct Buying at GroupM. In these roles, they analyzed research data to determine the best networks, dayparts, and stations to reach the target audience for direct TV schedules.

Before GroupM, Catherine gained experience as a Marketing Intern at City National Rochdale, where they learned about the marketing team's operations, helped re-brand the bank's website, and maintained client information using Salesforce and Excel.

Catherine also served as an Auburn PINK Social Media Manager at Victoria's Secret Pink, managing social media accounts and developing marketing strategies to promote the brand. Catherine previously worked as a Social Media Marketing Intern at New South Outdoor, where they assisted in planning and executing social media plans for the company's billboards and increased sales leads through online efforts.

Catherine's work experience also includes a Marketing Internship at Italia Connect, where they contributed to developing marketing strategies for a hotel in Rome, Italy. Additionally, they gained experience as a Tennis Instructor at Westfield Outdoor Tennis Club, teaching tennis and focusing on improving teamwork skills, endurance, and competitiveness in campers.

Overall, Catherine Massa has demonstrated a versatile skill set in demand generation, media buying, marketing operations, social media management, and team building across various industries.

Catherine Massa obtained their Bachelor's degree in Marketing/Marketing Management, General from Auburn University, where they attended from 2015 to 2019.