Melissa Silva has a diverse and extensive work experience in marketing and event management. Melissa currently holds the position of Senior Marketing Manager, Events at Arizent since October 2022. Previously, they worked as the Director of Marketing at the Law Offices of Michael S. Lamonsoff, PLLC from June 2022 to September 2022. Before that, they served as the Marketing Director at Queen City Coffee Roasters from October 2021 to April 2022.
Melissa also worked as a Marketing Consultant at L.A.M.S from February 2019 to October 2021. Prior to that, they held the role of Marketing Manager at Practising Law Institute (PLI) from June 2015 to February 2019, where they generated over $14 million in revenue for Intellectual Property and Patent programs. At PLI, they also worked as the Lead Marketing Database Specialist from May 2014 to June 2015.
Earlier in their career, Melissa was a Marketing Support Representative at LABVANTAGE Solutions, Inc. from August 2012 to April 2014, where they expanded the company's social media presence by 200%. Melissa also worked as a Sales and Marketing Manager at OMG Rnace from March 2011 to August 2012.
Melissa started their career at McGraw-Hill Higher Education as a Marketing Coordinator from June 2010 to December 2010. As a part of their role, they supported the Marketing team in developing and promoting health and fitness higher education books and ebooks, as well as hosted webinars to introduce professors to McGraw-Hill Connect.
Melissa Silva has a Bachelor of Arts (B.A.) degree in Journalism and Mass Media Studies from Rutgers University. Melissa also holds an Associate of Arts (AA) degree in Communications from Union College - NJ. Additionally, Melissa has completed a course in Creative Writing from UCLA Extension.
In terms of certifications, Melissa has obtained several from LinkedIn. These include certifications in Social Media Marketing Strategy: TikTok and Instagram Reels, Create a Brand Strategy, SEO Foundations, and Digital Marketing Foundations (2021). Melissa has also completed the Digital Media and Marketing Certificate Program from Duke University, although the specific month and year of completion are not provided.
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