Christopher Lee

Christopher Lee is a Clinical Associate Professor of Marketing and Faculty Director for Digital Marketing at Arizona State University since August 2016, with prior experience as an Assistant Professor at Temple University. Christopher operates a consultancy, ChristopherLee.com, focusing on leveraging psychological principles to influence consumer behavior. Christopher has developed a sports-oriented website, Sportsologist.com, and has engaged in various roles that highlight expertise in marketing, consumer behavior, and sports marketing, including positions at Camelback Ranch Baseball and Turnkey Sports & Entertainment. With a Ph.D. in Marketing from the University of Oregon, an MBA from Arizona State University, and a BA from UC Berkeley, Christopher's academic and professional work examines the impact of marketing cues on consumer perceptions.