Arktic Fox
Petra Sprekos is a seasoned professional with extensive experience in digital transformation, commercial strategy, and advisory services. As Co-Founder and Director of Arktic Fox since June 2021, Petra has been integral in driving digital and marketing transformation for clients across various industries. Previous roles include Head of Acquisition & Commercial at Sidekicker, where growth strategies resulted in over 70% year-on-year growth, and General Manager roles at carsales.com.au, overseeing large teams and enhancing operational efficiency. Petra's background includes significant positions in online services and research at realestateVIEW.com.au and the Real Estate Institute of Victoria. Educational credentials comprise a Master's and Bachelor's degree in Business and related fields from RMIT University and La Trobe University, along with a certification in agent representation from Swinburne University of Technology.
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Arktic Fox
Arktic Fox is a new customer transformation & growth advisory. We partner with Marketing & Customer leaders to help organisations transform, re-invent and find their unique path in order to unlock new value to drive growth and deliver efficiencies. We do this through defining customer transformation & growth strategy, developing new product & service offerings & working with you to craft your customer & employee experience strategy. We work with you to define the capabilities & enablement activities which underpin your approach and help define a clear plan to get you there. Think of us as a little bit of a coach on your journey of change. Digital is a core part of our DNA but it doesn't blind us. We are independent advisors, we have no vested interest in delivery - that enables us to provide unbiased views of whom are the right partners to engage or what the most appropriate capabilities are to build in-house.