Petra Sprekos is a seasoned professional with extensive experience in digital transformation, commercial strategy, and advisory services. As Co-Founder and Director of Arktic Fox since June 2021, Petra has been integral in driving digital and marketing transformation for clients across various industries. Previous roles include Head of Acquisition & Commercial at Sidekicker, where growth strategies resulted in over 70% year-on-year growth, and General Manager roles at carsales.com.au, overseeing large teams and enhancing operational efficiency. Petra's background includes significant positions in online services and research at realestateVIEW.com.au and the Real Estate Institute of Victoria. Educational credentials comprise a Master's and Bachelor's degree in Business and related fields from RMIT University and La Trobe University, along with a certification in agent representation from Swinburne University of Technology.