Ulrike Maronde

Ulrike Maronde is a seasoned professional in change management and category development, currently serving as a Senior Change Manager at Arla Foods Deutschland since May 2024, following roles as Interim Marketing Manager and Senior Category Development Manager within the same company. With extensive experience in BI category management and analytics at Kaufland Deutschland, Ulrike has been responsible for consulting in multiple countries and optimizing annual assortments. Previous positions include business consulting at Nielsen and Sharp Iron & Transland LLC, with a focus on market analysis, strategic planning, and sustainability initiatives. Educational qualifications include an MBA from Midwestern State University and advanced degrees in Environment and Business Administration, alongside certified expertise in marketing and communications.