Erik Fretland

Mr. Fretland brings 30 years of experience in consumer product/fast moving consumer goods sales, customer development, and strategic planning to Armis Biopharma. He has developed sales teams, customer partnerships and launched new brands in mass, grocery, drug, dollar, dot.com, convenience and military retail channels. His passion for understanding consumer needs and developing strategic business plans to meet those evolving needs has been the cornerstone of his success.

Previously Mr. Fretland held leadership positions with Pfizer Consumer Healthcare that focused on building long-term, mutually beneficial growth for the consumer products division in collaboration with key retailers including Wal-Mart, Sam’s, Publix, Amazon, Dollar General and 7-11. He also led consumer research to maximize success of new item launches and developed training tools to educate sales managers about the benefits of using P&L’s to make better, more fiscally sensible business decisions.

In addition, he initiated sustainability initiatives to improve efficiencies in packaging, production, and logistics for Pfizer Consumer Products.

Today Erik is focused on strategic growth for Armis Biopharma brands and the social responsibility associated with representing a company that is committed to improving societal health by protecting humans, animals and the environment from harmful viruses and chemical agents.

Mr. Fretland received his B.S. in Business/Marketing from Troy University in Troy AL.