Amaya Martinez Lalanne

Amaya Martinez Lalanne is a seasoned sales professional with extensive experience in B2B sales across Southern Europe and beyond. Currently serving as Sales Director for ARMOR since October 2020, Amaya specializes in driving sales and coaching teams while promoting the environmental benefits of the Dyalog brand. Previously, Amaya held the position of Business Development Manager for Clover Imaging Group in Iberia and Russia, and served as Country Sales Manager for Media Sciences, where significant inventory-building initiatives were implemented. Earlier roles include Unit Business Manager at Static Control Components, Product Manager at LES MUTUELLES DU MANS ASSURANCES IARD, and Intel Inside Marketing Coordinator at Intel Corporation. Amaya's academic background includes a BA Honours in Languages for Business from Oxford Brookes University, a Licence en Langues Etrangeres Appliquees from Universite Michel de Montaigne Bordeaux III, and foundational education at Lycee Francais de San Sebastian.