Beatrice Minges

Beatrice Minges serves as the Senior Director of Lifecycle Marketing at ARMRA® since July 2025. Previously, Beatrice held the position of Head of Integrated Marketing at Sundays for Dogs, leading a team to enhance customer experience and brand loyalty from January 2024 to July 2025. As the Lifecycle Marketing Lead and Senior Marketing Manager of Retention at Sakara Life from April 2021 to January 2024, Beatrice developed strategies to improve customer engagement and satisfaction. Earlier roles include Senior Manager and Brand Marketing and Innovation Manager at Daily Harvest, where Beatrice managed strategic initiatives to drive brand growth, and positions ranging from Senior Innovation Portfolio Analyst to Quality Assurance Associate within the same company. Beatrice's career also includes a role at Columbia University, where efforts to redesign a corporate wellness challenge improved participation and outcomes among faculty and staff. Educational credentials include a Bachelor of Arts in Neuroscience from Hamilton College and a Master of Science in Metabolic Biology and Human Nutrition Research from Columbia University.